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Brokering Hard
Money
Commercial Real Estate Loans
Commercial properties sales plunge, projects being
abandoned, hundreds of large properties in default.... these and many
other article headings have been abundant in the past months.
Statements that there are $400 billion worth of
commercial real estate mortgages due in 2009, that the credit crunch and
economic crisis will get worse before it gets better, and commercial
real estate continues to be devalued.....leads to the conclusion that
financing commercial properties will be difficult.
Reports
state that 50%, or more, of all commercial real estate loans are
provided by banks and we all know how they are doing. Even with the
government providing funds to the banks, the bank parameters for lending
will continue to tighten.
Considering the $400 billion due, 50% held by banks, and tighter
lending, that means by 2010 there will be a market of at least
$200billion of commercial real estate deals that need an avenue to
alternative sources of funding. When considering other segments that are
not coming due, new purchases, etc. the market will be considerably
larger than $200 billion.
The newsletter,
Business Funding Secrets
was created to offer tips, techniques, and possible solutions for
business financing. With the current economic situation and lowered
expectations of receiving commercial property funding, whether you are a
business owner, or a finance consultant we suggest that you don’t look
past the
Hard
Money Lenders.
Yes,
Hard Money Loans
do come with higher interest rates. However, these non conforming
commercial loan opportunities are more plentiful than ever and can
provide benefits beyond what conventional financing can do. Don’t miss
out on a property acquisition or an opportunity to finance an existing
property. Don’t lose a commission because you didn’t know how or where
to get a commercial property funded.
One of the key reasons clients like
Hard Money
mortgage lending is speed of delivery. With banks becoming more cautious
and bogged down in the sub-prime mess and regulatory red tape, borrowers
are finding it harder and harder to find the funds they need - when they
need them.
Hard Money
Lenders today are capable of funding millions of dollars quickly for:
• Commercial property purchases or refinances
• Bank workouts
• Foreclosure situations
• Bankruptcies
• And other types of opportunistic or problematic situations
Hard Money
Lenders have the ability to close loans very quickly. They can have
millions of dollars ready in a matter of days, and do so with a minimum
of prep work. There are no voluminous applications and endless
interviews with bank officials who must then wait for a loan committee
meeting to receive an answer. Sometimes, it often takes a single
telephone call, web site application submission, or email to determine
whether a deal may qualify. With some Hard Money Lenders funding may be
consummated within a week.
If you are a finance consultant/broker and have
never used
Hard
Money loans to assist your clients, there is a
step-by-step training and instructional manual that will help you learn
the process, so you can assist clients who have troubled, or
opportunistic commercial real estate.
If you are interested in generating additional
profits for your consulting business, this instructional manual provides
new possibilities. This training manual was written by an accomplished
commercial mortgage broker with more than 20 years in the commercial
hard money lending business. To learn more about how you can provide
Hard Money solutions
for your clients check out the training material at
Hard Money Training.
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Tips:
1. During these economic times, clients need alternatives to
conventional funding.
2. Hard Money loans can help a client capture a profitable opportunity,
and then pursue conventional financing at a later date.
3. Typical transactions range from $500,000 to $15,000,000. This
provides an opportunity market of literally $billions in commercial real
estate transactions.
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The Value of Marketing Impressions
A
marketing impression is created every time a current or potential client
views or hears a marketing message from you. Quantity of impressions is
a standard benchmark for measuring the “footprint” of your marketing
efforts, both for total reach and intensity level. For example, you can
create 500 impressions by mailing a single postcard to 500 clients
(reach) or create 500 impressions by mailing a drip campaign of five
postcards to 100 clients (intensity).
The critical point about impressions is that you
must generate a large quantity on a consistent basis. Go for a bare
minimum of 1,000 impressions a month, which represents all of your
marketing efforts combined — newsletters, emails,
postcards,
flyers, brochures, small giveaway items and phone calls. Remember that
all successful businesses market 100% of the time. If you market only
when your business is slow, you will never gain the momentum you need.
Sporadic marketing also sends a message to your clients that you are not
a serious player. Too much time between marketing pieces dilutes their
effectiveness, whereas a consistent flow of marketing pieces creates
brand equity and momentum.
Use whatever marketing tools are available to you,
and always be on the lookout for new, faster and cheaper methods. Try to
use several marketing channels to ensure your message gets through.
People have different emotional responses depending on the piece (i.e.,
email vs.
postcards,
vs. phone call), so mix them up.
This article provided by: Sergio de Alba,
www.myprospectmortgage.com
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Provide an Article
If you would like to have an article considered
for publication in the
Business Funding Secrets
Newsletter, we will consider articles that
provide educational tips and techniques for business finance, or advice
concerning operating or marketing a finance consulting business. We will
not consider articles about consumer subjects, MLM, or subjects not
relevant to business finance.
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Business Funding Secrets
It is the intent of the
Business Funding Secrets
newsletter to provide tips, techniques, and advice
on getting business deals funded. Whether you are a person looking to
fund a business, or a Consultant who submits deals to funding sources,
we want to stress to you how important it is to have your
Funding Request along with all the other
documentation, be clear, concise, and specific.
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If you are not personally receiving this
newsletter already, you can sign up for the FREE information at:
www.BusinessFundingSecrets.com.
To your
capital success,
Brad
MacLiver
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