*** Internet Marketing Philosophies ***Internet Marketing Center is a leader in the innovation, testing, and development of products and systems for marketing on the Internet. They provide their tools and information to entrepreneurs expanding their business on the Internet. The company does offer a lot of good products and services such as, Desktop Marketer, AssocTRAC, Mail Loop, The Internet Profit Makers Seminar, E-book Pro, and The Insider Secrets To E-Mail Marketing, along with many other tools for an Internet business.
For those beginning their marketing on the Internet, some of the products from Internet Marketing Centers will appear expensive. A lot of times though, their products are expensive because they're the best. Successful entrepreneurs who are expanding their business will focus on generating new profits with these products.
Corey Rudl was the original driving force behind the success of the Internet Marketing Center. It was his genius, education, and inexhaustible enthusiasm for Internet marketing that led the company to where it is today - a company with over $60 million achieved through Internet sales.
Corey was a world-renowned Internet marketing expert who had a brilliant mind for marketing and enthusiasm that wouldn’t quit. Unfortunately while enjoying his passion for car racing, Corey was killed in a car race in 2005. Corey was widely respected as an innovator and trailblazer who had led thousands of entrepreneurs to find success on the Internet.
Derek Gehl who worked with Corey from the early stages of the company is the president of Internet Marketing Center and has made it one of the top online Internet marketing companies around. Derek follows Corey’s vision and moves the company forward in the innovation, testing and development of new products and processes.
Corey's Philosophies for Business, Success, and Life By Derek Gehl
These are a collection of the five most profound lessons I learned from Corey over the last eight years, some of which he loudly expressed to me (Corey talked loud and fast when he got excited)... and some he quietly but effectively shared through living example.
Lesson #1: Failure doesn't "happen"; it's a choice. In Corey's mind, there were only two ways you could "fail." You could give up and quit. Or you could decide not to learn from your mistakes. Corey believed failure was a choice. So Corey never failed.
He tested new ideas. He learned from what worked, and what didn't. Then he applied those lessons to his next test or idea, and he kept doing this until he got results he was satisfied with. Sure Corey made mistakes... Yeesh, I still cringe when I think of a $90,000 mistake we made two years ago. And sure, Corey would get really ticked off when stuff went wrong. But Corey was also always the first person to seek out the positive in every bad situation and say, "Well, what did we learn from this?" ... And, more important, "Will we do it again?"
Corey firmly believed every costly lesson was going to result in exponentially greater success in the long term. And he was right.
Lesson #2: Assume nothing, test everything. Corey had zero respect for people who were content to assume. To him, it was a mark of laziness. So something everyone quickly learned when working with him was to deal in nothing but the facts.
If Corey asked a question, and you didn't know the answer, it was one thousand times better to say, "I'll look into it and get back to you," than "I think this might be the answer," or "I assume this is right."
Theories, assumptions, and guesses were the enemies of success as far as Corey was concerned. He believed you should either go straight to the source for the answers (even if that means paying thousands of dollars in consulting fees) or test it yourself.
And as Corey taught me, sometimes you even need to test the "facts."
For example... ... A marketing strategy that you tested and proved to work as little as a month ago may be a complete dud today. (Retesting is ALWAYS worth the effort.) ... The customer demographics you collected through a survey last year may have drastically changed. (Are they buying your products for DIFFERENT reasons now?) ... And some of the most interesting statistics may be based on flawed data. (Always read the "fine print," and if there isn't any, ask for it!)
Before you make decisions, ask questions. Assume nothing. Test everything.
And don't be afraid of offending someone —— even an "expert" —— by questioning their logic. The true experts will applaud you for this. And your questions will expose the imposters for who they really are —— wannabes.
Lesson #3: Make opportunities to learn, and take notes. It would be difficult to calculate exactly how much Corey spent on educational materials each year... but I've done the math and know it was roughly in the tens of thousands of dollars. Corey was constantly reading... On airplanes, on holidays, in between meetings —— he was absolutely relentless. He would read every business book, article, course, and marketing campaign he could get his hands on.
And Corey didn't just read material related to Internet marketing; he made a point of studying OTHER industries, too - both online AND offline. He was always looking for new strategies and marketing ideas that he could pluck from other industries and apply to his businesses.
It was all this reading that would frequently spark his "genius" ideas...
But I think the key to this secret is that Corey made TONS of notes about everything he read and kept all his thoughts in a couple of "master project documents" that he'd refer back to every month, looking for new ideas (they were literally hundreds of pages long). That way, even if an idea didn't work today, he had record of it so he could refer back to it sometime in the future.
Corey knew that "genius" doesn't just happen —— you need to look for opportunities to learn, and keep track of your thoughts. Your best ideas will frequently be sparked by new information, or new approaches to old information.
Lesson #4: Seek out great teachers, and be a great listener. Corey firmly believed that if you want to fast-track your success, it's critical to learn from those who have gone before you... even if you just have the opportunity to learn from their mistakes. So Corey made a point of seeking out teachers and mentors, and asking for their advice whenever he had the opportunity —— even if that meant paying hefty consulting fees for their guidance. As far as Corey was concerned, you should always learn from the best. Find people who are getting the results YOU want to achieve, and ask them to mentor you.
And Corey was never afraid to ask "great people" for advice... He was never concerned about looking dumb. And he never needed to be the smartest guy in the room. Corey was always focused on learning. So he was a student of everything... and almost everyone.
Corey was always asking people around him for feedback... What mistakes was he making? How could he improve as a leader? As a marketer? How could he be a better public speaker? It takes guts to ask the people around you for feedback. But it takes wisdom to openly listen and learn from it.
Lesson #5: Define your own success and live with passion. Corey's biggest frustration was that so many of his clients and subscribers just let life "happen" to them. I can't tell you how many times I heard him rant over the years, "They have dreams... but they don't set GOALS! Why don't they set goals and take action???"
One of the most inspirational things about being around Corey was his belief that absolutely anyone can be successful.
You just had to meet Corey once to know he wasn't just spouting the "anybody can start a profitable Internet business" line because it sounded good. His enthusiasm... his actions... every word he spoke demonstrated his core belief that absolutely anyone can be successful. You can learn anything... be anything... do anything.
If you decide that your age, background, and education limit your potential, they will. But if you decide that you can do anything, you will...
Corey really believed that you just need to set goals that you're excited about, and then take persistent action. It's absolutely shocking what ONE step a day... just 10 minutes a day... one hour a day... can accomplish over one month... three months... six months. Just imagine where YOU would be in six months if you dedicated even 20 minutes a day to working on your business... learning new strategies... or building a "swipe file" of marketing ideas!
Success isn't determined by genetics. It's about persistent, consistent action.
And Corey really got that.
These are the philosophies that Corey inspired the entire IMC Team to run his company with... and these are the philosophies that we are continuing to move forward with. Corey's legacy wasn't just cutting edge marketing strategies or industry leading software - it was the inspiration he shared with thousands of "real people." And that's the legacy I personally plan to continue.
********************************************************** I wanted to give you at least SOME insight into Corey's personal philosophies for business success because I'm hoping they will inspire you to: Choose success. Test something new today. Make opportunities to learn. Seek out great teachers. Define your goals, and take action to reach them.
I personally have used Corey’s tools and information and strongly suggest anyone who is interested in using the Internet to expand their business, to listen to what Corey and his team have to say. I don’t know anybody else that makes $60 million with online sales, who has developed software and procedures, and allows other people like you to learn his secrets.
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